Live Your Life Day – What We Accomplished Together on July 30

05 Aug 2015

On what would have been the birthday of People Director Franca Knowles, Beds and Bars joined forces with Yummy Pub Co, Faucet Inns, La Tasca, The Epicurean Collection and Glendola Leisure, to raise awareness about blood cancer, and the need to increase the database of potential bone marrow donors.

We did all of this in support of Team Margot and the results, as you can see, were astounding.

Our family of employees across Europe cycled, sang, space hopper-raced, water-dunked, donned fancy dress and released balloons - to celebrate Franca, fight blood cancer and live their lives.

From Edinburgh to Amsterdam, employees at Beds and Bars and beyond championed the cause. Wearing Live Your Life Day T-shirts, handing out Team Margot wristbands and decorating every spare surface - we reached an estimated audience of 150,000 customers, in person, on the day.

Collectively, these efforts sent much needed traffic to - increasing awareness and the number of registered potential bone marrow donors.

On Twitter the LiveYoureLifeDay hashtag reached 650,000 people and appeared on 2.3 million timelines.

Combined with other dedicated Hashtags, we saw 2,480 tweets - reaching an incredible 4.6 million Twitter timelines.

From everyone at Beds and Bars to everyone who got involved - thank you.

Live Your Life

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